First things first, Wikipedia defines organic search as “search
results through unpaid search engine listings, rather than through paid
advertisements”, the key word here being “unpaid”. In a much broader sense,
organic refers to “something which is naturally grown under normal conditions
and circumstances without being aided by any external agents or stimuli”.
But how many of the organic search results we see on any
given search engine are actually organic?
Having read a lot of articles about search engine
optimization vs search engine marketing (aka. paid listings) and people stating
that free search engine optimization is better than paid search engine marketing,
it buzzed me if search engine optimization really is free. I tried thinking
about the last organization I knew which did not have a huge amount set aside
for search engine optimization in their marketing budget, to organically list
them on the first page of search engines (for some, even the first page was not
enough, they have to be the first listing). I thought hard and researched even
harder, but failed to find an organization which was actually dependent on the
real organic optimization. They all were too dependent on some cheats, on the
page and off the page, to get their listing as high as possible.
With the emergence of a gazillion marketing agencies which
claim to get you amongst the top rankings in search engines through various
hacks, we have forgotten what the visitor on the website really wants. When a
visitor searches for anything, they have a set objective in mind, whether it is
to gain information about a particular topic, buy a particular item, or
anything else. Businesses out there want to tap into this want of the visitor
to generate revenue. And anyone can attest that the number of visitors on your
website is not a direct measure of revenue, but the number of satisfied
visitors is. Then isn’t relevant content the biggest search engine optimization
technique you can have.
In the age of search engines changing algorithms with every
update, and you having to feed agencies to please the search engine, doesn’t it
make sense to please the search engine itself and save money and time in the
process? The so called “organic” search engine optimization would take a few
weeks/months to get you listed on the top and then a continuous investment to
keep you there. Why not just buy the relevant keyword and be positive of a
listing on the first page and amongst the top listings, that too in an instant
and at the fraction of the cost? You can always spend the savings on actually
making the content relevant to the visitor, thus increasing conversions (and I
am sure you would still save in the process).
Learn more on my website
Learn more on my website
